Imc Paper free essay sample

The process of managing all sources of Information about a product/service to which a customer or prospect Is exposed which behaviorally moves the consumer towards a sale and maintains customer loyalty. After I read the deflation that Don Schultz gave, that made me want to really look Into all of the definitions that I could find.As I started to read and search for five (5) different defenseless for Integrated Marketing Communications (MIMIC I was amazed at the numerous of different definitions that I mound. The first definition that I found was from our Integrated Marketing Communication textbook. It defines MIMIC as, Is a concept that directs the processes for planning, executing, and monitoring the brand messages that create brand-customer relationships. The second definition comes from marketing guru Philip Kettle. He defines MIMIC as, The concept under which a company carefully integrates and coordinates Its many communications channels to deliver a clear, consistent message. We will write a custom essay sample on Imc Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The third definition comes from Dynamic Integration Online. This website defines MIMIC as, A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. The fourth definition comes from Lighting Bug Glossary Terms, (which is an online website thats an alphabetical glossary of terminology and acronyms commonly used in advertising, business, information technology and marketing with a concise explanation of each one). This website defines MIMIC as, A unified marketing concept that aims make all parts of marketing communication, such as advertising and public elations (PR) work as a whole rather than independently. The fifth and final definition comes from an online Advertising Glossary.This website defines MIMIC as, A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications dullnesss for example, general advertising, direct response, sales promotion, and public relations and combines these disciplines to provide clarity, consistency, and maximum communications impact. To me, I feel that all of the definitions of MIMIC are basically the same but have different wording and who it is related too.