Sample Sop 2 Essay Example

Test Sop 2 Essay Solidly having faith in this mantra since my school days, I put forth liberal attempts to reliably well all through my under-graduation. To turn into a lead master in my field, I require seeking after a MBA program which would fortify my insight, sharpen my abilities and empower me to accomplish my aspiration. Since school, self-assurance and assurance have been my twin qualities and the mentally animating condition at home urged me to continually better myself and exceed expectations in my picked field.Being curious is normal to people, which starts the way toward learning and it is through this discovering information is obtained. This was the wellspring of motivation to seek after my training in the field of Accountancy. Consequently Management and Accounts consistently caught my consideration and intrigue. I have a decent reputation in school and this proceeded even in my secondary school where I selected Commerce. I effectively finished my secondary school with a total of 73%, r emaining among the main Ten in my college.In request to satisfy my craving I had decided on a Bachelor Degree in Commerce. Over a range of three years, this course presented me to different parts of Accountancy, which included administration and money as it consolidates the best administration rehearses. A MBA understudy requires serious extent of relational abilities and a capacity to manage individuals. To furnish myself with these ranges of abilities, I effectively took part in numerous administration fests. I expect to keep up elevated levels of greatness all through my career.Hence, I approach my Master’s program with energy, adaptability and receptiveness, with a longing to discover that, I accept will serve me similarly well. The American Educational framework, outfitted to animate the insight and innovativeness of an understudy. I am sure that the course in your college would continually consolidate new turns of events, helping me to stay up with all the new administr ation abilities. Various assets and conductive environment with cross culture would offer me a chance to widen my horizons.I accept that I Posses the fitness, control and Perseverance to continue the inspiration and drive required for an experts degree. I have numerous desire for myself as I set out on this phase of my life. I am certain that instruction at your college will give an amazing chance to investigate in the field of Finance, and give me the best condition to accomplish my objectives. It is my show that through sheer constancy and application, I have the ability to make a positive commitment to your University.

Class Actinopterygii Facts and Examples

Class Actinopterygii Facts and Examples The gathering of beam finned angles (Class Actinopterygii) includes more than 20,000 types of fish that have beams, or spines, in their balances. This isolates them from the projection finned angles (Class Sarcopterygii, e.g., the lungfish and coelacanth), which have beefy blades. Beam finned angles make up about portion of all known vertebrate species. This gathering of fish is exceptionally assorted, so species arrive in a wide assortment of shapes, sizes, and hues. The beam finned angles incorporate the absolute most notable fish, including fish, cod, and even seahorses. Characterization Realm: AnimaliaPhylum: ChordataClass: Actinopterygii Taking care of Beam finned angles have a wide assortment of taking care of methodologies. One intriguing procedure is that of the anglerfish, which lure their prey toward them utilizing a portable (here and there light-radiating) spine that is over the fishs eyes. Some fish, for example, the bluefin fish, are superb predators, rapidly catching their prey as they swim through the water. Natural surroundings and Distribution Beam finned angles live in a wide assortment of natural surroundings, including the remote ocean, tropical reefs, polar locales, lakes, waterways, lakes and desert springs. Proliferation Beam finned fishes may lay eggs or bear live youthful, contingent upon the species. African cichlids really keep their eggs and ensure the youthful in their mouth. A few, similar to seahorses, have expound romance ceremonies. Preservation and Human Uses Beam finned angles have for quite some time been looked for human utilization, with certain species considered overfished. Notwithstanding business angling, numerous species are recreationally angled. They are likewise utilized in aquariums. Dangers to beam finned angles incorporate overexploitation, natural surroundings annihilation, and contamination.

Internet Strategies and Direct Marketing Research Paper

Web Strategies and Direct Marketing - Research Paper Example The use of Internet showcasing is one that requires a few components of arriving at potential clients. Whenever taking a gander at the open doors accessible for forthcoming clients, it very well may be seen that there are a few parts that have any kind of effect in the achievement or disappointment of a particular organization. One of the contemplations to utilize direct advertising on the Internet and how it impacts an organization, either decidedly or adversely. While sites are the fundamental device utilized for advancements, a showcasing procedure ought to contain alternatives for web indexes just as for direct promoting to reach to imminent customers. In any case, buyer mentalities, ways to deal with the showcasing and the capacity to get a positive reaction dependent on the interface of the site would all be able to have any kind of effect in how various purchasers react just as how the Internet advertising procedure can develop or prompt negative outcomes.

Sherlock Holmes And Christopher Boone English Language Essay

Sherlock Holmes And Christopher Boone English Language Essay In Mark Haddons short-story, The Curious Incident of the Dog in the Night-time Christopher Boone, the hero has recommended a few times that he, accomplishing some investigator work himself, is especially similar to Sir Arthur Conan Doyles acclaimed character, Sherlock Holmes. In light of the heroes bizarre conduct and contemplations, numerous individuals imagine that he has a psychological instability. Furthermore, as he is so much like Sherlock Holmes, who is a fairly particular figure himself, we can enroll the fundamental similitudes and contrasts between the two anecdotal characters. As of Holmes character, I decided to pick the BBC adjustment of 2010 and 2012, in light of the fact that it is a lot nearer in time and setting than that of the first stories. Be that as it may, before beginning the rundown, lets see what the primary disorder of Asperger are, the accepted psychological sickness of Christopher. The seriousness of Asperger can fluctuate from mellow to extreme. They as a rule don't endure well any progressions and frequently have over the top schedules. They by and large have a unique enthusiasm, wherein they are great. At youthful age, these indications can prompt unbending nature, however later in adulthood it really may bring about a lavish transporter. Particularly in the event that we thoughtful their capacity to learn social abilities as others can figure out how to ride a bicycle. Be that as it may, in any event toward the start, they can't generally peruse non-verbal communication and other non-verbal language and can't gauge appropriate body space and they frequently maintain a strategic distance from look. They give off an impression of being particularly touchy to specific sounds, contact, light, to which others are most certainly not. This causes an odd and odd conduct once in a while. Subsequently, their mates will regularly observe them a pariah and false them f or this. It won't assist with facilitating this circumstance the way that individuals who experience the ill effects of Aspergers condition have an inborn naivety and an ordinary IQ, however have unprecedented aptitude in a specific zone. As far as their utilization of language, they appear to create like every other person. Be that as it may, they regularly have a bigger measure of jargon than others of their age, and furthermore they are extremely clear in their selection of words. In different cases, they may experience a few hardships in language utilization in social environment.â [1]â Since we have seen the principle side effects of Asperger, we can go on to the models from Haddons work and the amount they really apply for its hero, Christopher. Parallelled to this, we will see the likenesses and infrequent contrasts among him and Sherlock Holmes. A few researchers even assume that Holmes has numerous side effects of Asperger, therefore was the principal character (albeit anecdotal), who experienced this sort of psychological instability, even idea it was depicted first in 1944 and recognized uniquely in 1994. [2] Others believe that Doyle, because of his clinical investigations, may have known a portion of these symptoms.â [3]â As a matter of first importance, as we have seen, the primary trait of this sickness is being introverted. In the short-story, Christopher doesn't appear to know numerous individuals, nor does he want to. His most significant contact is with his dad, with whom he lives and who get him and can manage his children disease, on the in opposition to his own mom. His mom composed Christopher this, how she was unable to adapt to the peculiar conduct of his child, however how patient was his dad as a rule with him. After his dad he specifies particularly a great deal Siobhan, the school-therapist, who encourages him and attempts to show him social contacts. Additionally, she is one of only a handful rare sorts of people who can coax Christopher out from his standard uncommunicative state. So also to the job of Siobhan in the young men life, Dr. Watson continually attempts to shield Holmes from offending , and when all is said in done attempts to get him to carry on in a socially worthy way. Somehow or another, he is the typical partner of Holmes irregular life.â [4]â Lestrade: [㠢â‚ ¬Ã¢ ¦] Weve discovered Rachel. Sherlock Holmes: Who right? Lestrade: Jennifer Wilsons just little girl. [㠢â‚ ¬Ã¢ ¦] Sherlock Holmes: You have to get Rachel. You have to address her. I need to scrutinize her. Lestrade: Shes dead. Sherlock Holmes: Excellent! Sherlock Holmes: How, when and why? Is there an association? Thereâ hasâ to be. Lestrade: Well, I question it, since shes been dead for a long time. Actually she was rarely alive. Rachel was Jennifer Wilsons stillborn little girl, fourteen years back. Sherlock Holmes: No, that is that is wrong. How Why might she do that? Why? [㠢â‚ ¬Ã¢ ¦] John Watson: You said that the casualties all took the harm themselves, that heâ makesâ them take it. All things considered, possibly he I dont know, converses with them? Possibly he utilized the demise of her little girl some way or another. Sherlock Holmes: Yeah, however that wasâ agesâ ago. For what reason would she despite everything be vexed? (John gazes at him. Sherlock falters as he understands that everybody in the level has halted what theyre doing and has fallen quiet. He looks around the room and afterward takes a gander at John.) Sherlock Holmes: Not great? John Watson: Bitâ not great, better believe it. At the point when Christopher converses with others, for instance Mrs. Alexander, he expresses that it is hard for him to banter with them, since he doesn't have any acquaintance with them, in this manner doesn't confide in them; and furthermore on the grounds that visiting with somebody isn't simple for them. Be that as it may, strikingly, the kid every so often can conquer his troubles and for quite a while can keep up a typical discussion with the old woman. Parallelly, Sherlock doesn't appear to have numerous companions, yet is more social than Christopher, he doesn't have an issue with conversing with anybody. Despite the fact that them two appear to experience challenges at the territory of social contacts, the additionally both attempt to improve their abilities. In the short-story we frequently read that Christopher says or accomplishes something since he is informed that is the best possible comment or do. For instance, when Ed Boone, his dad sets him up some feast, we read: What's more, I stated, Thank you for dinner, since that is being polite.â [5]â In BBC Sherlock, in the scene Scandal in Belgravia at the Christmas celebration, Holmes babbles a long and very impolite monolog about Mollys particularly playful looks, with which she wishes to allure a mystery beau. At the point when it turns out it is really Sherlock with whom Molly is infatuated with, consequently embarrassing Molly before the entire room, Holmes at last statements of regret. For a short second we can see Watsons face, which is plainly astonished by Sherlocks statement of regret. From this scene we can perceive how he attempts to reclaim the offending things he said for all to hear. Regarding this introverted conduct, individuals who have this sickness, will in general have some issue with feelings and their acknowledgment. At the earliest reference point of his book, Christopher gives us a few drawings of smileys. He says he can get bliss and trouble, however not the other outward appearances which demonstrate progressively complex emotions. [6] It appears he is some way or another harsh toward generally sort of feelings. It particularly appears in his selection of words and straightforwardness: Furthermore, Mrs. Alexander stated, Your mom, before she kicked the bucket, was generally excellent companions with Mr. Shears. Furthermore, I stated, I know. Furthermore, she stated, No, Christopher. I m not certain that you do. I imply that they were generally excellent companions. Extremely, old buddies. I contemplated this for some time and stated, Do you imply that they were doing sex? Furthermore, Mrs. Alexander stated, Yes, Christopher. That is the thing that I mean. It appears that even passing doesn't generally trouble him. This trademark is found in Sherlock Holmes, as well. Truth be told, this is his one of his most popular highlights: being the man of rationale and not that of feelings. For instance in the funeral home, in a similar scene of BBC Sherlock, the Holmes siblings see a family on Christmas Eve who most likely lost a family member and they are, obviously, crushed. Be that as it may, they simply watch them, saying: Sherlock Holmes: à ¢Ã¢â€š ¬Ã… ¾Look at them. They all consideration to such an extent. Do you ever think about whether theres a major issue with us?â Mycroft Holmes: à ¢Ã¢â€š ¬Ã… ¾All lives end. All hearts are broken. Caring isn't a preferred position, Sherlock.â [7]â In addition, in The Hounds of Baskerville where Holmes purposely harms his lone companion, and when Watson examines him regarding it, he doesn't appear to be fretted over the issue. John Watson: So you failed to understand the situation. Sherlock Holmes: No. John Watson: You weren't right. It wasnt in the sugar. You got itâ wrong. Sherlock Holmes: A piece. It wont happen again.â [8]â It is essential to take note of that on the opposite of Christopher, Sherlock can really imagine any sort of feeling just to get some data, he effectively controls anybody without a touch of disappointment. Sherlock Holmes: Mrs Monkford? (She goes to him sorrowfully.) Mrs. Monkford: Yes. Mrs. Monkford: Sorry, however Ive effectively spoken with two cops. John Watson: No, were not from the police; were (Sherlock holds his hand out to her, his voice sorrowful and tremulous.) Sherlock Holmes: Sherlock Holmes. Old companion of your spouses. We, um (As she shakes his hand, he looks down as though retaliating his tears.) Sherlock Holmes: we grew up together. Mrs. Monkford: Im sorry, who? I dont think he at any point referenced you. Sherlock Holmes (still weepy): Oh, heâ mustâ have done. This will be this is horrendous, isnt it? Sherlock Holmes: I mean, I simply cant trust it. I just observed him a day or two ago. Regular old Ian not a consideration on the planet. (He grins mournfully at her.) Mrs. Monkford: Sorry, yet my better half has been discouraged for quite a long time. Whoâ areâ you? Sherlock Holmes: Really unusual that he recruited a vehicle. For what reason would he do that? Its somewhat dubious, isnt it? (At this point he has tears running down his cheeks.) Mrs. Monkford: No, it isnt. He neglected to reestablish the expense on the vehicle, there's nothing more to it. Sherlock Holmes: Oh, well, that was Ian! That was Ian everywhere! Mrs. Monkford: No it wasnt. (Immediately Sherlocks counterfeit persona drops and he takes a gander at her seriously.) Sh

IELTS Band 9 Essay Samples

IELTS Band 9 Essay SamplesThe IELTS band 9 essay is considered to be one of the hardest types of essays for students to take. It requires a lot of critical thinking, as well as fast and precise writing skills. Fortunately, the IELTS band 9 essay samples PDF files can help with this process. Here are some great tips and pointers that you should take note of when reviewing these samples.Firstly, be sure to look at the formatting of the sample essays. Make sure that the format is the same as that of a good quality copy. That way, you can be sure that you will have a more effective review of the material in question.Another tip is to make sure that the grammar and punctuation are done correctly. This is very important because it will go a long way in helping your students to improve their IELTS band. You can always use a reference guide, but try to be creative and use the samples to your advantage.If you need to find some time to review the samples, then try to set aside thirty minutes o r so in order to do so. Look at all of the samples and make sure that they will go along with what you are trying to achieve with your band. Take note of the different points that you need to make when reviewing each of the IELTS band 9 essay samples PDF files.During your review, try to think of ways to make the lessons more challenging. Try to come up with ways to change the reading and listening environments of the students in order to add more challenge to the assignment. It should be easy to add a little bit of variety to the student assignments, which will make the lesson more memorable and appealing to the student.During your review, do not forget to consider the grading structure that is involved with the work. Remember that you need to check your grade to make sure that you do not earn too many points. It is always better to get a lower grade than to earn too many points. This will help to keep the entire grade structure in mind.The IELTS band 9 essay samples PDF files can h elp you to come up with some great ideas about how to organize your lessons. For example, you can choose a lesson where the students are required to write an essay about some kind of thing. Instead of covering the entire topic, you can choose to cover just a few key points. That way, you can use the entire day to give your students the maximum amount of learning they can possible receive.Always remember that you are providing the students with an opportunity to learn basic points about a specific subject. As such, it is important that they are able to learn and apply this knowledge during the work. That way, the students will be able to gain useful skills that they can take with them for the rest of their lives.

A Moral Genealogy in Literature From Uruk to Classical Greece - Literature Essay Samples

The moral message of a piece of literature reflects the culture which the author belongs to. The three pieces of work here progress in chronological order. The Epic of Gilgamesh is from the early days of human civilization, by the ancient Mesopotamian city-state Uruk. Homer’s Odyssey, in contrast, was written around the 8th century B.C. during the early days of ancient Greece. Following Homer, a period defined by cultural historians to be classical antiquity ensues. Here, we find our next story Orpheus and Eurydice. Within the great literature in early civilizations these three elements are prominent: the embrace of power, an amoral attitude toward manipulation, and a favorable attitude toward sexuality. Odyssey shares some aspect of Gilgamesh’s moral, but its moral message lies between that of early human civilization and classical Greece. Finally, readers will find that classical antiquity champions emotional restraint. Gilgamesh, Odyssey, and Orpheus and Eurydice dem onstrate a transition of culture from one centered around life and power to one that placed an emphasis on control of emotions because the morals of these stories progress in such an order. As a study of cases, we seek to provide insight and does not claim to generalize. The elements will be elaborated in sequential order. The Epic and Gilgamesh demonstrates a praise of power, an amoral attitude toward manipulation, and favorable attitude toward sexuality. (Odyssey also shares the previous two elements.) We will start by examining the nature of Gilgamesh as a person who become heroes for his power, which will introduce us to the worldview that the books has. Then we shall proceed into the attitude toward sexuality implied in Gilgamesh. Gilgamesh’s deeds make him a hero because mighty acts glorify his existence and build a ceremonial tone, and by praising a man who craves for glory and life, the epic is precisely praising power. One dictionary has defined power as â€Å"ability to act or produce an effect.†(Merriam-Webster) In this regard, fame and wealth are but forms of power. Nietzsche has also argued that human’s â€Å"intrinsic Will to Power† is â€Å"is precisely the Will to life.†(Nietzsche 259) We will also use the concept of power and life interchangingly as an object of pursuit. Unsatisfied by the pleasures that his kingdom, Uruk, can provide, Gilgamesh seeks outside the wall for exploits to impress others. His expedition into the cedar forest against Humbaba is a spectacle for gathering fame, as he says, I have not established my name stamped on bricks as my destiny decreed; therefore I will go to the country where the cedar is felled (Gilgamesh 18). His quest for immort ality is an ultimate expression of humans lust for power. After all, being alive is the premise of exercising any power. The seduction of Enkidu by the harlot, or priestess of love, reveals an amoral aspect of Uruk’s culture by showing its neutral stance toward manipulation. A trapper finds Enkidu in the wild and feels threatened by his ferocity. Thus, he asks his father for help, who answers, Go to Uruk, find Gilgamesh, extol the strength of this wild man. Ask him to give you a harlot, a wanton from the temple of love; return with her, and let her womans power overpower this man (Gilgamesh 14). Then the trapper indeed goes to find Gilgamesh and, just shortly after he has explained his plight to him, Gilgamesh also voluntarily proposes the same trickery that the hunters father brings up, as he says, Trapper, go back, take with you a harlot, a child of pleasure he will embrace her and the game of wilderness will surely reject him (Gilgamesh 14). We see here that the trappers father and Gilgamesh share the same outlook in handling the situation. It seems to them not just fine, but almost as a rule , that to subdue a wild man one should use a harlot to seduce such him. This aspect of their culture stands in contrast with our modern morality, as while seduction has been deployed in statecraft and espionage, we hardly see this tactic as a part of our normal life. Arguably, for the people of Uruk, manipulation does not have a negative connotation to it. The amoral attitude toward manipulation is, in fact, a part of Uruk’s power-centered culture. To put it in ordinary English, if it gets the job done, don’t question how it happened. While the priestess of love here serves to seduce, her post also has a higher meaning because the culture of ancient Uruk is one that embraces life(or power). From the fact that Uruk has temples of love in the epic, it is clear that sex and love might be a source of divine connection for the people of that society. As for what it is connecting to, the answer necessarily revolves around what they embrace power and life. Admittedly, the relationship between Enkidu and the priestess of love also brings the burden of culture to Enkidu, as he â€Å"was grown weak, for wisdom was in him, and the thoughts of a man were in his heart†(Gilgamesh 15). However, it does not interfere with the ultimate point. Rather than weakening Enkidu, per se, his relationship with the harlot is evoking in Enkidu the aspects of humanity that he didn’t manage to fulfill before meeting her. Enkidu â€Å"longed for a comrade, for one who would understand his heart†(Gilgamesh 15). and precisel y this need is only addressed with the help of the priestess of love, as she says, â€Å"O Enkidu, you who love life, I will show you Gilgamesh†(Gilgamesh 15). Enkidu thrives because of his encounter with the woman. Before his death, god Shamash points out to Enkidu that he has gained more than he would have in the wild by meeting the harlot, â€Å"who taught†¦ to eat bread fit for gods and drink wine of kings.† In contrast, when Gilgamesh rejects Ishtar’s love, he faces punishment from god Anu, which eventually leads to the death of his companion Enkidu. In short, love and sexuality are to be praised in the epic. Odyssey reveals a transitional moral in early Greece by praising both power and restraint. Odysseus(or Ulysses) is quite a trickster hero, as he presents himself in Book IX as Ulysses son of Laertes, renowned among mankind for all manner of subtlety(Odyssey Book IX 1). However, whether by wit or by force, power is still power. Boox IX of Odyssey is mostly about Odysseus and his crews encounter with the Cyclopes, Polyphemus, and their escape from its cave. After two of his men are eaten by the Cyclopes, Odysseus remains calm about their death and talks Polyphemus into dozing on wine, â€Å"Look here, Cyclops†¦ you have been eating a great deal of mans flesh, so take and drink some wine†¦Ã¢â‚¬  He is a master of persuasion too, as he uses guilt against the Cyclopes, claiming that â€Å"he was bringing it to you as a drink offering whereas all you do is to go on ramping and raving most intolerably You ought to be ashamed yourself†(Odyssey Book IX 4). We celebrate the Odyssey because of many similar instances like this where Odysseus cleverness and charisma bring him victory. Evidence for a power-centered culture is implicit in Odysseus’ character. We also find direct evidence that, at one point, Odysseus simply tells his crew to stay, while he will go to the Cyclopes’ island with his own ship to â€Å"exploit these people†(Odyssey Book IX 3). The way Odysseus operates seems to suggest that morality is not concerned here as it is a world of all-against-all. No wonder the power to deceive is praised in the story. Patience plays a great role in Odysseus’ victory over the Cyclopes too. Odysseus â€Å"at first was inclined to seize [his] sword† after Polyphemus has eaten two of his men, but he reflects and decides that they â€Å"should all certainly be lost, for [they] should never be able to shift the stone which the monster had put in front of the door.† Thus, they wait until the morning. After the Cyclope s goes to shepherd his sheep, Odysseus ordered his men to sharpen a piece of wood into a weapon, with which they are able to blind the giant in his drunkenness. The meticulous plan of Odysseus shows self-restraint in front of danger and threat. Only with the combination of power and restraint is Odysseus able to escape from the cave. The end of a story always has something to say about its moral. In Odyssey, despite many affronts to the gods, the protagonist’s story still has a good ending. Odysseus has angered Poseidon countless times, but he still ends up returning to his city and family. Having blinded Poseidon’s son Polyphemus, the giant pleads to his father to â€Å"grant that Ulysses may never reach his home alive†(Odyssey Book IX 6). Responding to his son’s request, Poseidon â€Å"picked up a rock much larger than the first, swung it aloft and hurled it with prodigious force,† although the rock â€Å"just fell short of the ship, but was within a little of hitting the end of the rudder†(Odyssey Book IX 7). This coincidence is representative for the book in general: man is able to walk on the edge, as long as his wit and virtues afford him. Behind this certainly is not a culture of restraint, but of power. In contrast with the praise of power that we have seen in earlier times in human civilization, works in the Classical era tend to have a moral of restraint. In Orpheus and Eurydice, while the gods still allow for exception, it is the failure to obey the gods that leads Orpheus to his doom. This end tells a different story than Odyssey or Gilgamesh. Orpheus seeks to recover his lover from the underworld by asking the Lord of the Dead Hades for an exception. He has a form of power, musical genius, that is highly centered around human culture and is apparently weaker than Gilgamesh’s strength and Odysseus’s cunning. His lyre does manage to â€Å"[draw] iron tears down Pluto’s cheek, and made Hell grant what Love did seek†(Orpheus 1). Hades, or Pluto, does agree to his request, but under very peculiar conditions which Orpheus fails to fulfill: â€Å"that he would not look back at her as she followed him, until they had reached the upper world†(Orpheus 2 ). One way to interpret this condition might be that Hades want to see if Orpheus can take Hades for his word and indeed believe that Eurydice is following him as he leaves, in a test of trust and respect. However, that is unlikely, since gods’ promises are almost always fulfilled in tales and they do not demand the trust of a mortal as much as we do. Thus, it is safe to assume that this plot is almost certainly added to the tale to make a point. Orpheus has two flaws here: first, he is insecure, incapable of restraining his love in order to fulfill a rational goal; second, he lacks the patience that Odysseus has as he looks back when â€Å"he had stepped out joyfully into the daylight†(Orpheus 2). The story’s ending punishes Orpheus for his excesses, condemning him to death in solitude and madness, as â€Å"he wandered through the wild solitudes of Thrace, comfortless except for his lyre.†(Orpheus 2) The moral here is clear: expressions of emotions shall be restrained. The different morals we see in these three pieces of literature are consistent with the settling-down of human society, as Gilgamesh was written in a more chaotic time than Odyssey. The morality we have today is a fruit of a long dialectic process and, at its start, it progresses from power to restraint (while leaving power to the hands of gods). Nowadays, while our culture is primarily based on that of Greece, we have also regained some of the instinctive elements from Gilgamesh’s time, most evident in America’s individualism. Works Cited â€Å"Power.† Merriam-Webster, Merriam-Webster, www.merriam-webster.com/dictionary/power/. Accessed 26 September 2017. Nietzsche, Friedrich W, and Walter A. Kaufmann. Beyond Good and Evil: Prelude to a Philosophy of the Future. New York: Vintage Books, 1989. Print. Lawall, Sarah N., and Maynard Mack. The Norton Anthology of World Masterpieces: the Western Tradition. W.W. Norton, 1999. Homer. Odyssey Book IX. The Literature Network: Online Classic Literature, Poems, and Quotes. Essays Summaries, www.online-literature.com/homer/odyssey/4/.Accessed 6 July 2016. Hamilton, Edith. Myth of Orpheus and Eurydice, archive.vcu.edu/english/engweb/webtexts/eurydice/eurydicemyth.html/. Accessed 6 July 2016.

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Feminism The Purest Form Is Defined As The Belief That...

Feminism in the purest form is defined as the belief that men and women are equal in all aspects of life- socially, economically, and politically. As times have evolved, society has come to recognize the feminist movement as a credible and truthfully real social issue. Yet, women are still valued less than men. Women are still portrayed in a light that does not shine as a bright as a man’s. In the late 19th century, the term â€Å"feminist† became a widely known term due to the high demand of woman’s rights not only in the United States but as well as other countries such as China and Egypt. I selected to write about three of the four primary sources towards the end of Chapter 18. The primary sources that I have selected all focus on global feminism, in which each author provides their own voice and stance on women’s rights. The first one is a speech discussing how women’s rights aren’t separate from all equality. The second document discusses how women are treated in general in comparison to slavery. The third and final document that I had selected is told by a woman discussing her opinions on the idea of Islamic women covering themselves up with a veil in public. What united all three of these primary sources is the idea that women’s rights aren’t equivalent compared to a man. The fact that such prejudice is still a factor throughout the years and what is shocking that it’s still an issue today. SUMMATION: For the purpose of this paper, I read and gathered my primaryShow MoreRelatedAbortion : A Feminist Polemic4215 Words   |  17 Pagesindividuals and groups, motivated by feminism, religious ethics, politics and medical ethics. I have chosen a feminist focus for my inquiry and aim to shed light on the opinions offered by many areas of feminism. I have chosen several questions to help my research: why is abortion an ethical issue?; what are the feminist points of view concerning abortion?; what has been the impact of feminism on women s access to abortion? Why is abortion an ethical issue? Abortion is defined as â€Å"the expulsion or removalRead MoreEssay on Womens Roles in Religion2728 Words   |  11 PagesWomen’s Roles in Religion Contemporary women are faced with oppressive traditions that restrict their roles in world religions, but notable women are taking steps to promote a more egalitarian future. Nick Maki Historically, women have held prominent and influential roles in several religions, but women have been deprived of these roles as the majority of religions have become increasingly institutionalized. In this analysis, I will review women’s roles in Indigenous Religions, HinduismRead MoreThe Importance of Demography to Development11868 Words   |  48 Pagesfrom Greek, and the stem socio- which is from the Latin word socius, meaning member, friend, or ally, thus referring to people in general. It is a social science involving the study of the social lives of people, groups, and societies, sometimes defined as the study of social interactions. It is a relatively new academic discipline which evolved in the early 19th century. Because sociology is such a broad discipline, it can be difficult to define, even for professional sociologists. One useful wayRead MoreRastafarian79520 Words   |  319 PagesEnnis Barrington Edmonds The moral rights of the authors have been asserted Database right Oxford University Press (maker) All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope

Essay about Bus 499 - 1941 Words

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What Do John Maynard Keynes, Richard Norgaard, And Fred...

What do John Maynard Keynes, Richard Norgaard, and Fred Block and Margaret Somers have in common? They all challenge widely accepted economic thinking and support thoughtful, progressive government action in the midst of social crises. In the 1930s, Keynes debunks a rationale for a laissez-faire system that was perpetuating large-scale human suffering and made a strong recommendation for government intervention. Norgaard then broadens Keynes’s critique of assumptions underlying free-market ideology to include all widely unquestioned and accepted economic beliefs-- which he terms economism-- and urges a transformation of this belief system toward discursive democracy to enable effective environmental regulation and economic redistribution (lecture). Adopting Keynes’s focus on empirics while using a similar explanation as Norgaard, Block and Somers criticize a study of late eighteenth-century British poor laws that is commonly used to oppose welfare policy while explainin g that its widespread, unquestioning citation in academia and policy analysis points to the pervasiveness of conservative assumptions about the poor and what is natural. Altogether, these authors urge us to reconsider dominant economic stories that lack a circumspect, factual basis as we consider various social, environmental, and economic policy alternatives. John Maynard Keynes is the first economic maverick here who calls attention to the flaws in common economic assumptions while also expanding the

Exploring the Reasons Why Immigration is Beneficial to the...

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View of Human Nature free essay sample

View Of Human Nature Humans are born basically good. It is Karen Horneys view that â€Å"people are essentially good† but in my personal opinion, I think that humans are in the borderline of it. Tendencies of them being good or evil or just depends. But if you were to ask me and am only allowed to choose between the two, I think I’ll be siding on that people are basically evil meaning here that I will be contradicting on Karen Horney statement. I’ll be talking about why I think humans are basically evil. An example is in the Bible about Adam and Eve. The snake had convinced Eve to take and eat the fruit from the Tree of Knowledge of Good and Evil which God had forbid them not to take and eat it but eventually Eve gave in even persuading Adam to eat it as well. God was really angry and punished them and their children to suffer. We will write a custom essay sample on View of Human Nature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My point in this example is that if people are basically good, they will not take and eat the fruit even if they are being persuaded to do it. They were basically evil because someone had persuaded them to do it and somehow this had made the evil inside them become agitated thus them ending up doing it. Another example here is that every human are being conflicted with emotions and ideas of doing some bad things thus making me think that humans are basically evil. If they are not basically evil, they won’t be thinking of these kind of things nor even do it. Like now in this generation, some people do evil things. People say a result of this is because of their past experiences like growing up in an unhealthy family lifestyle, lack of parental love in Karen Horney’s case â€Å"basic evil†. Yes, it is reasonable but still if people are not basically evil even if they are under influences or living under unhealthy family conditions, they won’t be affected and will do right things. So in my conclusion, I think humans are basically evil. If humans are basically good, they won’t be influenced to do it and will refuse because they know what is right and what is wrong and will choose the right thing coz of them basically being good. I know that ‘good’ and ‘evil’ are very relative terms and there’s no real way of measuring this. Even if we were to agree upon what makes someone good or bad. I think the state of the world says a lot about human nature. There is no doubt we are violent, hateful people. We rarely care about our neighbor, and it has created a rather gloomy global society. But whether that is who we are or just how we sometimes act, is debatable.

Hofstede’s Cultural Dimension theory Samples †MyAssignmenthelp.com

Question: Discuss about the Hofstedes Cultural Dimension theory. Answer: Introduction Culture is basically a way of expressing the daily life leading process through which a group of people can be known effectively. It can be said that a particular culture is an identification of a group of people. Their way of living, communication process, hobbies, choices, musical interest, arts etc. are known perfectly if the culture is studied accordingly. It is obvious that a culture of a particular group signifies the activities of that group. The main benefit of maintaining a particular culture is that it creates unity amongst. Unity actually helps individual to create a perfect behavior through which people become presentable to other societies or in front of other cultures. Culture is relative and is learnt from one another. That is the reason there is no subject which specifies the cultural part of the society. It is the responsibilities of the parents or the elders in the society to make others understand about the cultures. It is to say that cultures change overtime while other cultures make individuals affected. It means while the people of a particular culture get interest with other cultures then the culture starts to change its ethics and behaviors. Cultural Awareness is the foundation to communicate and it also engages the ability to stand back and becoming aware of the cultures. It actually helps individuals to understand about the values, perception and beliefs. Understanding the difference in culture Understanding the difference in culture actually means the difference in food, clothes, religion, communication, language etc. The people of different culture have difference in their way of living and their approaches. There are various food items in different cultures. In china, people mostly favors noodles and soup on the other hand American people favors burgers and the people of Italy pizzas. Therefore, the differences in culture is well understood (Ji, 2010). The cultural differences can also be determined by certain factors such as education, personal backgrounds as well as ethnicity. Based on education, different countries in the world have different education qualifications. For example, the developed countries like US, UK and some Asian nations have high level of educational background (Gonzalez, 2014). Education decides the field of culture in many ways. It can be said education is the key aspect through which culture can be learnt. The dressing sense as in clothes of the people of different countries can affect the culture in an effective way. The western countries are very open minded and there are varieties in dresses. People of the western countries have varieties of choice in the field of choosing dresses. In this case the people from the eastern part of the world are very sensible with their dresses. In the eastern cultures there are many ethics in the field. Religious beliefs and nature of friendship is totally different in this particular region. People of this part of the country are very much conscious and emotional about their cultures. In the western culture there are no such ethics in the culture. The people are conscious about their culture but they are not so emotional. The religious part in this culture is not that much applicable. They accept every kind of ethics, they can make themselves managed in different situation. It happens just because of the open minded mentality and fearless activities. There is one aspect of culture which is applicable for both sides of the world. That is importance of time (Holmes, 2015). Importance of time can make a person punctual. The person will be able to create a perfect own personality. This is the most crucial aspect of culture that it helps people to know about the importance of time. Examples of cultural difference There are many cultural differences those are spreader across the world. It can be said that the differences itself have created a barrier among different cultural. This is the bad side of the differences but the good side of the differences is that it helps individual to understand about different cultures. Some of the examples of different cultures are given below (Adolfsson, 2014), Shaking head: This is a way to express or this is the way to reply back. In different cultures the meaning of shaking head is different. Shaking the head in side to side is no in most of the countries but in Bulgaria it means yes. Laughing: It is another way to express feeling depending on different moods and situations. In most of the countries laughing carries the symbol of happiness or it can be said that people laugh just to express that they are happy but in Japan, laughing means to be in confusing situation or to be in embarrassment. Thumb/forefinger: In England combining the thumb finger and forefinger means ok . But in France it means nothing or without any value. There are more different examples of culture among them these signs just carry a particular part of the culture. Although signs are very important part of the culture (Gonza?lez de Leo?n, 2009). Benefits of cultural Awareness There are ample benefits of cultural awareness among them these are few advantages or benefits of cultural awareness. In order to have success in life, the awareness cultural difference is very much important. It actually helps to understand about the thinking of different people it also helps to understand the reason behind thinking differently There are many key roles through which the actual motto of the culture can be understood. Cultural awareness helps individual to understand this. Cultural Awareness also helps individual to create consciousness about other cultures. Culture awareness helps an individual to build up personality (Case presentations, 2009). Danger and risk of culture There are many risks and danger in culture that can affect people in an effective way. Stereotypes danger or risk: It is actually the variety types of risk in the field of culture. There are various filed of the culture so the chances of different types of risks are there. Prejudice: This kind of danger actually comes depending on practical experience in many cultures. Ethno-centric perspective: It is the basic origin of culture where people learn how to react in different situation. This danger actually helps individual to understand about the reason of different culture. There lies the main danger. Hofstedes Cultural dimensions theory This theory of cultural dimensions theory actually says about the following comparisons (Back Hye Joo and Joo-Hyun Chung, 2014). The comparisons are as follows, High Power Distance vs. low power distance Individualism vs. collectivism Masculinity vs. Femininity Uncertainty avoidance index (high vs. low) Pragmatic vs. Normative Indulgence vs. Retrains These are the theories which are mainly described in the theory. It can be said that the theory actually differs the different sides of culture and the significance. High power vs. low power Individualism and collectivism In the field of high power distance there are some characteristics that can be elaborated effectively. The characteristics are as follows, Centralized organizations. In this part of the theory there is centralized organization which actually operates the whole scenario of the culture being in the central position (Case presentations, 2009). More complex hierarchies. It means the parts and sub parts here are very complicated and difficult to understand. It can be said that in this part of the theory the parts and sub parts of the culture become complicated and hard to understand for the people. Large gap in compensation authority and respect. There are many situations in the society where the employees mainly work for compensation and respect in the company. It is the same for the people of the society. The people here mainly work for respect and extra benefits. That is why this part of the theory actually says about respect and in this part there are large gaps among respects and humans. Moreover the benefits of getting compensation in this case are also hard to get as there are also large gaps. In low power distance there are two characteristics. They are as follows, Flatter organization. In the field of low power distance there are organizations that have flatter structures. It is the significance of this part of theory and it also describes the actual condition of culture under the surveillance of people. Supervisors and employees in an organization are considered as being in same post. It means this parts actually believes the law of equality. Individualism vs. collectivism In this part of the theory there are few characteristics for both the parts. For the individualism the characteristics can be elaborated in many ways. They are as follows, There are high values for the people time, their needs and need for privacy and freedom. Individual get their reward for their hard works. The individual actually enjoys the challenging situation sin an effective way (Citino, 2011). It can be said that the challenges are accepted widely and after facing the challenges the employees and the workers start to expect rewards from the higher authority. In this part of the theory respect for privacy is the main characteristic. It means people of this culture actually get respect from each other in time of privacy. Collectivism also has many characteristics and they are as follows, It actually emphasizes on building skills and becoming masters of something People of this culture actually works for instinct rewards. The other moral issues are overrides by maintaining harmony groups. Masculinity vs femininity Uncertainty avoidance The characteristics of the first culture are as follows, There lies strong egos which are feelings of pride and importance are mainly attributed to status. Money and especially the achievements are very crucial in this case. This part of the culture is very much concerned about relationships. The main focus of this culture is on quality of life. It means the main focus of this culture is to increase the standard of life. In both the uncertainty avoidance the characteristics are as follows, Rigid, structured and conservative are the main thing specialty of this part of the culture that can be taken under the matters of concern. There are many societal conventions in this part of culture. People in this part expressive and they are allowed to show anger, emotions where required. This culture has high energy society if people actually get to feel that they are in total control of their lives. Being overwhelmed and reacting loudly are not acceptable in this culture. There is an openness to change or to be innovative in the cultural field. The people of this culture are generally inclusive. Among the people there are less sense of urgency. It means the people in this culture cannot feel that they urgency in their works. Pragmatic vs. Normative vs. Indulgence vs. Retrains In Pragmatic vs. nomadic the characteristics are as follows, Education and thrift are seen as positive values. There is emphasized virtues and obligations. The people of this culture are strong convictive. Values and rights are emphasized in normative culture (Boyd, 2010). In indulgence vs. retrains culture the characteristics are as follows, People are optimistic There are importance of freedom of speech The main focus of the culture has been remained on personal happiness. The people of restraints are pessimistic. The behavior of the people of this culture are more controlled and rigid. Meaning of intercultural awareness Intercultural awareness is the part of the same culture. It means the cultural awareness of same group of people who belong to the same culture. It is the effective fact of being conscious about owns culture at time of maintaining the ethics in an effective way. It can be said that the cultures must be taken seriously in the cultural field in order to be effective. How can we be aware of cultures? There are many ways of being aware of the cultures. The ways are as follows, Individual can learn cultures form his/her elders. Individual can experience different cultures and among millions of characteristics of different cultures people can adapt a few cultures. One can help other to be aware of the cultures in an effective way. Conclusion At the end of the project one can say that the culture and its awareness is a very crucial aspect in human society. It is the way to communicate, to be responsive and to be known perfectly. A culture can be the symbol of individual where the people can the symbolic depending on the cultures. Recommendations It is highly recommended that individual must know his or her culture perfectly in order to be effective in the culture. A true culture is the symbol to make a particular person known to others. The behavior and ethics are also known by culture. So culture must be maintained in anyways. It can be with help of the senior or it can be with the help of the experienced persons. Culture should get the proper respect and it can only be possible with the behavior of individual. References Adolfsson, P. (2014). Pharmacies and Different Logics. Organizational Cultures: An International Journal, 13(2), pp.37-50. Back Hye Joo and Joo-Hyun Chung (2014). Suggestion of a classification table of design modeling elements in cultural dimensions - Focused on Geert Hofstedes cultural dimensions -. Journal of Korea Design Forum, null(43), pp.223-232. Boyd, J. (2010). Producing Vancouver's (hetero)normative nightscape. Gender, Place Culture, 17(2), pp.169-189. Case presentations. (2009). Journal of Neurology, Neurosurgery Psychiatry, 80(11), pp.e2-e2. Case presentations. (2009). Journal of Neurology, Neurosurgery Psychiatry, 80(11), pp.e2-e2. Citino, D. (2011). Challenging Situation No. 3: The Rolling Skull. Red Cedar Review, 46(1), pp.69-70. Gonza?lez de Leo?n, F. (2009). The road to Rocroi. 1st ed. Leiden: Brill. Gonzalez, G. (2014). Educational attainment in immigrant families. 1st ed. New York: LFB Scholarly Pub. Holmes, H. (2015). Self-time: The importance of temporal experience within practice. Time Society. Ji, L. (2010). Is Confucian culture unforgiving? Commentary on Stankov (2010). Learning and Individual Differences, 20(6), pp.569-570.

Easy Rogerian Essay Topics - Will Help You Get the Best Out of Your Classes

Easy Rogerian Essay Topics - Will Help You Get the Best Out of Your ClassesEasy Rogerian Essay Topics will help you with your upcoming Rogerian courses. There are quite a few classes in Rogerian right now that you should check out because these courses are very helpful and one of the most helpful courses I have found is The Short Course in Understanding and Taking Responsibility.Although the short course is meant for people who have already taken a course at RCC then they can go back and retake the Rogerian courses if they like. This makes things a little easier on the student because there are no exams, tests, or finals to worry about.Easy Rogerian Essay Topics will help you with your papers, projects, and essays as well as help you learn all of the techniques that you need to get the best out of your assignments and programs. One of the things that you are going to learn is that it's best to take a few steps at a time.If you are going to learn from some other teacher or if you are going to take a long course, it's best to take your time and build up the confidence. All of this is very important because it will take you time to get used to the course. It may take you a while to figure out what works and what doesn't work so be patient and let it go as long as you can.The first thing that you are going to learn in Rogerian is how to write a good article. You will learn how to make your article readable and presentable. Your assignment will come in after this point but even before that you have to know how to write good articles.Easy Rogerian Essay Topics will also show you how to do direct writing, you will learn how to deal with your material and give it the proper amount of attention. There is a process that you will need to go through before you can really do this well but once you understand how to do it you will have a lot more control over the way that you write and get the best out of your assignments.Easy Rogerian Essay Topics will show you how to keep your goals simple and practical. Most of these principles are not very complicated but it is all about making your goals not hard to do but easy to do.

Imc Paper free essay sample

The process of managing all sources of Information about a product/service to which a customer or prospect Is exposed which behaviorally moves the consumer towards a sale and maintains customer loyalty. After I read the deflation that Don Schultz gave, that made me want to really look Into all of the definitions that I could find.As I started to read and search for five (5) different defenseless for Integrated Marketing Communications (MIMIC I was amazed at the numerous of different definitions that I mound. The first definition that I found was from our Integrated Marketing Communication textbook. It defines MIMIC as, Is a concept that directs the processes for planning, executing, and monitoring the brand messages that create brand-customer relationships. The second definition comes from marketing guru Philip Kettle. He defines MIMIC as, The concept under which a company carefully integrates and coordinates Its many communications channels to deliver a clear, consistent message. We will write a custom essay sample on Imc Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The third definition comes from Dynamic Integration Online. This website defines MIMIC as, A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. The fourth definition comes from Lighting Bug Glossary Terms, (which is an online website thats an alphabetical glossary of terminology and acronyms commonly used in advertising, business, information technology and marketing with a concise explanation of each one). This website defines MIMIC as, A unified marketing concept that aims make all parts of marketing communication, such as advertising and public elations (PR) work as a whole rather than independently. The fifth and final definition comes from an online Advertising Glossary.This website defines MIMIC as, A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications dullnesss for example, general advertising, direct response, sales promotion, and public relations and combines these disciplines to provide clarity, consistency, and maximum communications impact. To me, I feel that all of the definitions of MIMIC are basically the same but have different wording and who it is related too.

Sociology Outline Essays

Sociology Outline Essays Sociology Outline Essay Sociology Outline Essay Essay Topic: Communist Manifesto Characteristics of the Sociological Perspective seeing the strange in the familiar seeing the general in the particular understanding cause and effect at the group level understanding the effect of the social environment on the individual The Mathew Effect- Phrase was coined by Robert Merton. We take people that have initial advantages (i. e. money) and it takes people who start with disadvantages (poor) it penalizes them. Ex. Rich get low interest rates on loans, poor get high interest rates from banks. 3. -Social marginality Social crises – ex. Hurricane makes your realize how much you depend on everyone else for everything. i. e. food, water, truck drivers. 4. August Comte – Founded sociology as a discipline. French social thinker coined the term â€Å"sociology† The scientific method of psychology. Positivism – faith in science and reason as the path to knowledge to TRUTH. The Enlightenment – late 1600’s to early 1 700’s – Period in European history in which science/reason replaced faith/religion as the dominant values in society or the dominant way of knowning. Industrial Revolution -new technologies -capitalism (Adam Smith 1776 wealth of a nation) -urbanization -Shift from extended family to nuclear family -Rise of representative democratic government (replacing autocratic monarchies) Karl Marx – Communist Manifesto (1848) -In a capitalist economy a recession occurs when the workers are not paid enough to buy back their product they’re producing. i. e increase workers wages. -In a capitalist economy the only thing that is collectively owned is the national debt. 9. Dramaturgical analysis compares social life to a play or theatrical performance Paradigm effect: the idea that our belief systems affect how we see and experience the world. We do not see â€Å"reality† in its entirety but through our paradigm filters. Affecting how the world â€Å"shows up† for us (Thomas Kuhn) 10. Positivist Sociology the study of society based on a scientific observation of social behavior. Interpretive Sociology: Focuses on discovering the meanings people attach to their social world. Critical Sociology: focuses on the need for change 11. Done in 1970’s and a sociology professor put an ad in the paper. Concluded: prison deviance arises from the social structure (environment) of prison 12. Book is by William Whyte – Look on page 27 * first ethnographic study in sociology. 13. Early 1960’s – Study of the homosexual public restroom subculture Controversial b/c he told the gay men that heir wife’s wouldn’t find out and he ended outing them. 14. Hawthorne effect: the effect research has on people when they know they are being studied. (Biggest issue in the qualitative research) Among the thugs by bill butord -Study of English soccer hooligans Qualitative methodsEthnography- a qualitative description of a group or subcultureIssues: Open vs Closed (informed vs undercover)Participant/observer balanceHarm to self/subjectsHawthrone EffectEthnographiesStreet Corner SocietyWilliam Foste WhyteTea Room TradeLaud Humpries-compared ethical standardsAmong the thugsBill Buford-soccer hooligans| Quantitative MethodsSurvey/questionnaire researchIssues: (in question design)-Validity – Actually measuring what you intend to measure-Reliability – t1 = t2 consistency in measurement- Value-Free Wording – neutral unbiased questionsPopulation – Group you are studyingSample – Proportion of the population given questionnaire. -SAMPLE MUST BE REPRESENTATIVEXYSpurious correlation| Spurious correlation is when you think that one thing is causing another thing to happen when in reality it’s a 3rd thing causing it.

Answer the questions Essay Example | Topics and Well Written Essays - 1750 words - 1

Answer the questions - Essay Example According to them, all people are rebellious and deserve only Gods just punishment, so its up to God’s will to choose anyone, not because anyone deserves it for something but because its God’s unjust will to show his mercy as it was his kind choice. Calvin and Luther stressed that the center of the Christian faith was. "Justification by faith alone" (and related to that salvation by grace alone, not at all by works) was at the CENTER of the Christian faith, and this is the central teaching of the religion which needs to be recovered and is to b taught to everyone. Q: Thirty Years War from Ch.13, discussing why it took place? Who was on each of the sides (what countries, important personalities); important battles; and the peace that ended it? Why do you think that this was the last important of the religious wars? A: The Thirty Years War is one of the great clashes of early modern European history. it consisted of a series of declared and undeclared wars which wrath through the years 1618-1648 throughout central Europe. During the war the opponents were, on the one side, the house of Austria: the Habsburg Holy Roman Emperors Ferdinand and Ferdinand together with their Spanish cousin Philip. The Habsburgs were opposed by various international opponents of House of Austria, during the long time of the Thirty Years War: the Danish, Dutch and, above all, France and Sweden. The Thirty Years War was a German civil war, in addition to the international scope. It was also; somehow, religious war among Catholics, Lutherans and Calvinists. The series of conflicts, military and political, which make up the Thirty Years War, are highly complex. The main cause for this war was the inner crumble of the empire from 1555, as proved by the flaws of the majestic power, by the disgusting deficiency of patriotism evident by the lands of the empire, and by the paralysis of the

New Media and Consumer Behavior Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behavior - Essay Example However, the dynamics associated with social and new media also present new opportunities for marketers to begin changing the expectations with marketing. This development is one that is causing marketers to reexamine their approach to new media as well as the associations that are a part of the behaviors which are being created. Social Media and Marketing The development of social media and the use of new media have allowed marketers to take a completely new approach to the brands that are developed. This is based on the understanding that the consumer responses hold more weight than before. More important, the social media brand name which is communicated to others creates direct responses from those that are working within the market. For this to work correctly, a hybrid model of the promotional mix is used. This is based on developing network platforms and promotional tools that engage customers. The risk within this comes from the responses from consumer behavior and the open ne twork which often leads to a loss of control over the brand name. If a consumer has a bad review of the company and other problems occur, then there is a lack of development and understanding with the social media. This response is furthered with the communication that is now open and used for promotions in the marketplace. These responses have developed into a different understanding and development of marketing communication in the marketplace (Mangold, Faulds, 2009:51). The social and new media created then leads into a mixture of promotions which works as a medium for marketers. The medium; however, includes specialized dynamics that alter the way in which one is working within the social media. This is combined with the technological models and advertising that is within the virtual world. The main approach which needs to be created is to allow the consumers to communicate the main message which helps to build the brand identity of the products used. The main approach then furt hers into the purchasing intention that is required with the products developed as well as the way in which this presentation is offered in virtual worlds. The challenge with the new medium becomes based on the communication levels which are used and the way in which the promotional platforms hold specific dynamics. As these dynamics alter, there is a specific association with how these work in terms of purchasing intention and development. The medium that is established then focuses on connecting the right customers and monitoring ways for the new media to promote what is needed in terms of communication for a specific product (Barnes, 2007: 13). Understanding Consumer Behavior The main alteration which has occurred with the social media portals is the consumer behavior that is a part of the social media. There is a specific culture which has influenced the approach toward specific brand names and the results which have become a part of this. The culture which is associated with th is is developed with the understanding of global advertising and marketing that creates the culture and understanding. The consumer behavior for social media is to gain information, specifically from influences of peer groups. Word of mouth that is a part of the global culture and the associations which are related to the business and media then develop a different under

AirAsia

AirAsia Abstract AirAsia was the first successful low cost airline in the Southeast Asian region. This case study discusses the factors that contributed to AirAsias success. It studies the influence of culture and leadership at AirAsia, the factors contributing to its operational efficiency and the strategic orientation of the airline. It also discusses the threats to the long-term success of the airline with reference to increasing competition in the region and the need to overcome certain service shortcomings. The case concludes with an assessment of AirAsias future plans. To study the growth of the pioneer of low cost airlines in the Southeast Asian region To analyze the reasons for the success of a low cost airline in Southeast Asia, a region where analysts felt there was no market for low cost services To understand the operational model followed by the airline and how it contributed to its success To examine the relationship between leadership and culture and the need for a strong and dynamic leader in a startup organization To understand the threats to the airlines long-term success and how these may be overcome To analyze the growing low cost trend in the Southeast Asian region and the market potential for the same AirAsia was not the first budget carrier in Asia (although it was the first in the Southeast Asian region). The low cost trend actually started in Asia in the 1990s, when two budget airlines Air Do and Skymark Airlines were launched in Japan. However, neither of the airlines succeeded as their operational model was weak and they were soon out discounted by Japans major airlines Japan Airlines, All Nippon Airways and Japan Air System. Another budget airline, Cebu Pacific Air, operated flights between Hong Kong and Seoul to the Cebu Islands in the Philippines, but its operations were limited. Otherwise, it was the national flag carriers that dominated the region According to analysts, AirAsias main appeal was its low fares. By offering fares that were a fraction of what major airlines charged, AirAsia created a new market in the Southeast Asian region. People who could otherwise not have afforded air travel began to fly AirAsia Analysts generally agreed that AirAsias success had significantly changed the dynamics of the Southeast Asian aviation industry. However, they said it would be premature to call the airline an unqualified success. AirAsia was set up in 2001, which was a bad time for the global aviation industry. Despite this, it managed to develop a successful business model. However, the airline industry had witnessed a number of cases where airlines started off well but later experienced a downturn In early 2005, AirAsia Sdn Berhad (AirAsia) announced that it would give away 10,000 free seats on its flights to select Southeast Asian destinations.The airline said that was its way of celebrating the completion of three years of successful flying and of saying thank you to the people for their support. AirAsias accomplishments and success today is a reflection of the publics trust and faith in the company,said Tony Fernandes (Fernandes), CEO of AirAsia. The airline also wanted to thank the public for making its late-2004 shares issue a huge success. One of the most successful airlines in the Southeast Asian region and the pioneer of low cost, no frills travel in Malaysia, AirAsia was often in the news for its low fares and fast growing operations Until AirAsia proved them wrong, airline analysts believed that budget carriers would not find a market in Asia. They said the Asian airline industry was different from the industries of the US and Europe airline passengers in Asia looke d on air travel as a luxury, and expected to be pampered by the airlines. For this reason, no-frills travel would not appeal to them. In addition, Asian countries had a great amount of red tapism, which made it difficult to start any new venture, not least of all, an airline. Major national airlines in most of the countries also enjoyed government backing and were too powerful to allow competition to flourish. Therefore, when AirAsia was set up in 2001, it was greeted by a large amount of skepticism. The airline industry was not a good place to be in at that time, reeling as it was from the combined effects of the September 11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS), and economic downturn. However, within three years of operation, AirAsia changed the dynamics of the Asian airline industry. It not only managed to compete with major carriers like Malaysian Airlines (MAS) and Singapore International Airlines (SIA), but it also became the benchmark for several other low-cost airlines in that market. So great was AirAsias impact that analysts said the airline, with its minimal fares, was living up to its tag line which said Now Everyone can Fly. Against All Odds In 2001, Dato Sri Tony Fernandes Fernandes started his career as a music industry executive, working at Virgin Records and Time Warner Music It was his childhood dream to run an airline, but he did not consider the idea seriously until he saw easyJet, a London-based low cost airline, on television. Fernandes was impressed with what he saw of easyJet and decided that he wanted to explore its operations further. He spent two days at easyJets headquarters in Luton airport, talking to staff and passengers and learning how the airline was run. Fernandes had always believed that a low cost airline would be successful in the Southeast Asian region, and his experience at easyJet convinced him of the potential of his idea. He resigned from his job at Time Warner Music and returned home to Malaysia . Fernandes had no prior experience in running an airline, nor did he have enough money to start one. He raised money by mortgaging his house and using up his savings. He also roped in three of his associates Datuk Pahamin A. Rajab, Abdul Aziz Abu Bakar and Kamarudin Meranun who believed in his vision for a low cost operator in Malaysia. Getting an airline license was not easy in Malaysia. The partners set up a meeting with the Malaysi an Prime Minister, Dr. Mahathir Mohamed (Mahathir), and presented to him the major features of their business model along with Dato Pahamin Ab. Rajab (Former Chairman, AirAsia), Dato Kamarudin bin Meranun (Deputy Group Chief Executive Offi cer, AirAsia) and Dato Abdul Aziz bin Abu Bakar (Current Chairman, AirAsia) formed a partnership to set up Tune Air Sdn Bhd and bought AirAsia for a token sum of RM1.00. With the help of Conor Mc Carthy (Director, AirAsia; former Director of Tune Air Sdn Bhd and former Director of Group Operations, Ryanair), AirAsia was remodeled into a low cost carrier and by January 2002, their vision to make air travel more aff ordable for Malaysians took fl ight. Valued at RM2.3 billion, AirAsia is today an award winning and the largest low cost carrier in Asia. From a two aircraft operation of Boeing 737-300, AirAsia currently boasts a fl eet of 78 aircraft that fl ies to over 60 domestic and international destinations and operates over 500 domestic and international fl ights daily from six hubs located at Low Cost Carrier Terminal (KLIA), Johor Bahru, Kota Kinabalu, Bangkok (Thailand), Jakarta (Indonesia) and Bali (Indonesia). AirAsia is fast spreading its wings to create a bigger and more extensive route network through its associate companies, Thai AirAsia and Indonesia AirAsia. The airline has carried, thus far, over 61 million guests since its fi rst day of operation. At AirAsia, we are bringing people closer by bridging boundaries through our philosophy of off ering low fares. It has sparked a revolution in travel, as more and more people from all walks of life are now able to fl y for the first time, while many others have made air travel with AirAsia their preferred choice of transport. We are consistently adding new routes, which include city pairs that never existed before, in our relentless eff orts to create a seamless bridge of unity across Asia. It is something very close to our hearts as we continuously strive to promote air travel and create excitement amongst our guests with our range of innovative products and personalised services. Corporate Vision, Mission and Values Vision-To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fl y with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service level Values Safety Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing Our People Committing to our peoples development and well-being and treating them with respect, dignity and fairness. Customer Focused We care and treat everyone in the same manner that we want to be treated. Integrity Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. Commitment To Excellence AirAsia is committed to excellence. We intend to excel in everything we do by achieving exceptional results. We have set high standards, but no higher than our customers expectations. Day after day, our people do their best so that we meet these expectations. In all our eff orts, there are five fundamental values: Safety, Passion, Integrity, Caring and Fun. They provide a frame of reference for the AirAsia experience and a corporate culture in which we live and deliver peak performance. The business models AirAsias success has taken flight through the continued confi dence of our guests who prefer a no-frills, hasslefree, low fare and convenient option in air travel. The key to delivering low fares is to consistently keep cost low. Attaining low cost requires high effi ciency in every part of the business and maintaining simplicity. Therefore every system process must incorporate best industry practices. We make this possible through the implementation of the following key strategies: Safety First Safety is the single most important criteria in every aspect of the operations, an area that AirAsia will never compromise on. AirAsia complies with the conditions set by regulators in all the countries where the airline operates. In addition, AirAsia partners with the worlds most renowned maintenance providers to ensure that its fleet is always in the best condition. AirAsia has committed itself to a program of reducing risks and hazards normally associated with our industry through a Safety Management System. This commitment is extended to ensure the full integration of a safety culture, safety policy and safety objectives in a proactive approach to aviation safety. In short, our Safety Management System is not just an add-on but a core part of our business process. It is the way we do business. The critical safety functions of senior management are in the areas of strategy and leadership. Senior management will provide a vision for safety management and provide adequate resources to achieve this level of safety High Aircraft Utilisation AirAsias high frequency flights have made it more convenient for guests to travel as the airline implements a quick turnaround of 25 minutes, which is the fastest in the region. This has resulted in high aircraft utilisation, lower costs and greater airline and staff productivity. Efficient Fleet, AirAsia continues to invest in new aircraft. As of the end of 2008, the Group received a total of 56 Airbus A320 aircraft and the deployment is as follows. Malaysian operations has received 46 and is now a fully Airbus A320 aircraft feet. Thailand operations has received six and Indonesian operation, four. Our fl eet is among the youngest in Asia and we will get even younger as we take delivery of 14 Airbus A320 aircraft and retire nine older Boeing 737-300 Classics aircraft in 2009. These Airbus A320 are ultra modern, more fuel effi cient and environmentally friendly aircraft with unparalleled levels of passenger comfort, serviceability and reliability. We have received positive feedback that our passengers love this aircraft. These aircraft have reduced operational cost signifi cantly and helped to deliver strong profi ts. Low Fare, No Frills AirAsia targets guests who are prepared to do away with frills such as meals, frequent flyer miles or airport lounges in exchange for fares lower than those currently off ered without comprising on quality and service. Guests have the choice of buying exclusively prepared meals, snacks and drinks from our in-fl ight service at an aff ordable price. While onboard AirAsia the best thing to do, of course, is to eat and drink. We will help you do that by off ering a vast selection of food and drinks without punching a hole in your wallet. And our fun and friendly crew will ensure the merriment part of your travel experience. Streamline Operations Making the process as simple as possible is the key to AirAsias success. We are working towards a single aircraft fl eet; this greatly reduces duplicating manpower requirements as well as stocking of maintenance parts. There is only one class seating, i.e. fi rst class, and passengers are free to sit where they choose. Lean Distribution System AirAsia off ers a wide and innovative range of distribution channels to make booking and traveling easier for its guests. AirAsias ticketless service provides a low cost alternative to issuing printed tickets. Simple Distribution System Simple is good, simple is what we want and simple is what we all need. Bearing this in mind, we have worked very hard through countless hours of research and development to ensure that our distribution system is, simple. It is ironic that so much work is required to be simple but bear in mind that simple is a relative word when you are catering to the needs of millions of people across the world. We have developed a comprehensive, yet simple distribution system. One that is capable of handling the most technologically savvy customer to the most technologically deprived. Our website www.airasia.com is available in seven languages and our call centre is conversant in the major spoken Asian languages. For those always on the go, you can book a fl ight using your mobile phone at www.mobile.airasia.com We have recently upgraded our self check-in machines with a simpler and more powerful version. The transaction takes not more than two minutes to complete. This new machine also has an advanced security feature which eff ectively cuts the risk of fraud. We have also expanded our web check-in facility to all stations and destinations. You can now use the web check-in facility even if you have baggage (previously web check-in was only for passengers without baggage). Simply stroll over to the baggage drop off counter every station has one and then proceed to the departure hall for your fl ight. If you have not tried any of these convenient services, I recommend you do so the next time you fl y with AirAsia. Not only will it save you valuable time and eliminate the stress of queuing up, it will also reward AirAsia in the form of lower cost and thus lower my stress. Its amutually healthy proposition! Point to point network The LCC model shuns the hub-andspoke system and adopts the simple pointto-point network. All AirAsia fl ights are shorthaul (four hour fl ight or less). The underlying business is to get a person from point A to B. On Time Performance, Nothing irks airline passengers more than a delay. Often, these delays are caused by factors beyond our control when Mother Nature throws a fi t, for instance but we can try to mitigate these occurrences by ensuring that we take actions within our control to do so. One of the benefi ts of a young fl eet is reliability. AirAsas On Time Performance (OTP) has improved by nine percentage points since the fi rst Airbus A320 aircraft was inducted into our fl eet. The graph below indicates OTP will rise with more Airbus A320 aircraft in the fl eet. We will back test this conclusion and aim for 92% OTP in 2009. If we succeed, it will make us the most punctual airline in the world. In line with our confi dence in achieving this goal, we have launched a revolutionary campaign called On Time Guarantee (OTG). In a snapshot, this campaign compensates a passenger inconvenienced by a substantial delay due to our fault at no additional cost. We believe this pioneering and unique campaign will help to boost the retention rate and raise our brand equity. AirAsia Today AirAsia flies over 100 routes across 12 countries in Asia. The fast-growing airline has become Asias eigth-largest airline in six years, and is now the largest low-cost carrier in Asia, with the lowest cost base of any airline in the world. According to AirAsia, the key to delivering low fares is to consistently keep costs low which requires high efficiency in every part of the business, with every system process incorporating best industry practices. How they do it Ultimately, it is our guests who have made us what we are today. A passion for exceeding our guests expectations is what spurs us to relentlessly pursue innovative ways to enhance the service we provide. Constant innovation is the tool we use to expand our guests freedom to travel so that Now Everyone Can Fly. In 2008, a total commitment to innovation enabled us to stay ahead of the game and once again win an array of prestigious awards. In the years to come, the same commitment will see us successfully navigate the ongoing global economic turbulence, broaden our horizons and not only survive but prosper. In 2009 we will unroll a series of initiatives designed to boost customer service while keeping fares down. So it is apt that this years Annual Report focuses on innovations which will enable AirAsia Berhad (AirAsia) to retain its pole position as the worlds preferred low fare airline. Above all, it is appropriate for us to acknowledge the support our guests give us by making Thanks to YOU the key message of this report. The Asia-Pacific aviation industry is enjoying strong passenger demand. According to the International Civil Aviation Association, passenger numbers in the region grew more than 12 percent in 2007, supported by rising economies, increasing business travel, and growing disposable incomes. Making Innovations Just for You Why is AirAsia performing so well? The answer couldnt be any simpler: AirAsia grows because it saves money for people. Nobody wants to part with their money whenever possible, but I am certain that almost everyone likes to travel. So, sensibly, people look for the lowest cost option with fi rst class service. Providing fi rst class service is imperative for any service oriented company, customers simply wont have it any other way. We realise this importance and have consistently upgraded our service level, and succeeded in doing so without any compromise to effi ciency and cost. I will explain in the following pages our initiatives present and future to enhance customer service delivery. Some are innovative ideas inspired by the talented people of AirAsia and some are simple but functional moves that came from other sources. Expanding the Route Network In 2008, we achieved many milestones. The one closest to my heart is our entry into Singapore. For too long, passengers on the Malaysia to Singapore route were burdened with high fares extracted by the monopolistic nature of the route operators. This is no longer the case AirAsia introduced unheard-of low fares on a route that has proven to be high-yielding and is expected to deliver sustained profi ts. We have six destinations linking to Singapore at the end of 2008 and this number will double by the end of 2009. For years, we have gazed upon India and waited for an opportunity. That day fi nally came and our maiden route, Kuala Lumpur to Tiruchirappalli, has been a resounding success. There is plenty more to come, we currently have on our radar screen to commence services to Coimbatore, Kochi and Kolkata. India presents a fantastic opportunity for AirAsia and I envisage it as one of our biggest markets in years to come.of growth with 39% more passengers carried than the year before. This signifi cantly outpaced the domestic Malaysia passenger numbers that grew by 13%. While we continue to see and capitalise on opportunities in Malaysia, we expect the higher rate of growth in international sectors to continue. With the launch of AirAsia X, AirAsias route network has evolved from being Asia-centric to include Australia and Europe. The impact of this connectivity for instance, connecting Australia and London by providing an alternative, aff ordable version of the so-called Kangaroo Route is being felt not just by AirAsia but by Malaysia. Our route connectivity and the frequency of our fl ights is now turning Kuala Lumpur into the premier regional hub for low-cost travel. Our services in boosting tourism in Malaysia are helping to alleviate some of the pain infl icted by the global economic downturn. Our investments in these new routes and in boosting the Malaysian economy demonstrate our unwavering commitment to the nation and its people. The Chanllenge Implement low cost promotions with high efficiency and best industry practices Create and implement print and web campaigns on a very tight delivery schedule Integrate and implement internationally across multiple languages and media Benefits Accelerated creation to delivery model High quality implementation at a low cost 50 percent increased productivity in creative turnaround and output Industry Overview and Challenges The Asia-Pacifi c aviation industry is facing one of the most challenging period since the 1997 Asian financial crisis. According to the International Air Transport Association (IATA), passenger numbers in the Asia Pacifi c region shrunk by 1.5% in 2008 and is expected to contract by a further 0.6% in 2009. Financial loss projections paint an even more dismal scenario Asia-Pacifi c airlines posted a US$500 million loss in 2008, with the loss forecast to balloon up to US$1.5 billion in 2009. The competitive environment has gone awry amid confusion. Many airlines have terminated underperforming services, deferred scheduled aircraft deliveries and frozen excess capacity in an attempt to reduce their cost base. Legacy carriers are also slashing fares on main routes, often putting themselves in direct competition with low-cost airlines such as AirAsia. I am confi dent, however, that we will more than hold our own. AirAsia is not just about low fares. Our route connectivity, the frequency of our fl ights, Industry leading punctuality, the 5-Star quality of our service and our determination to excel in everything we do provides our customers and guests unparalleled value We welcome fair competition conducted on a level playing fi eld because we are confi dent we can triumph over all comers. In fact, we are noticing an upsurge of interest in fl ying AirAsia by the corporate sector as it seeks to cut travel costs for its executives by switching to us instead of using legacy carriers. This is just one example of how the current economic downturn has benefi ted us and we have good reason to believe there are many more. Our market share will likely grow in 2009, partly because much of the rest of the industry is in acute distress. Going forward The critical qualities needed to navigate through the current economic turbulence are a focus on innovation, maintaining tight discipline in line with the low-cost model, creative marketing and an unwavering self belief. As many of you are aware, I am an incorrigible optimist. I look for silver lining in any situation and I am confi dent that the economy will rebound. I am also a person who fi rmly believes in lighting a candle rather than cursing the darkness. Which is why we made the painful decisions we made and have put in place strategies that will see us through this uncertain period and continue to deliver long-term value to our customers, shareholders and all our other stakeholders. Unit cost is expected to reduce substantially stemming from our decision to purchase fuel on the spot market, the benefi ts of a younger fl eet and economies of scale. The current price of fuel is substantially lower than the US$128 per barrel that we paid in 2008. The benefi t of the lower fuel p rice goes straight to the bottom line. With these gains in hand, 2009 will be a strong year for the Group. Its been an extremely eventful and exciting year. The Board of Directors and I are pleased and proud to be leading our talented and committed employees as we begin this new chapter in the history of AirAsia. We have every confi dence that the future will be both successful and full of opportunities.