Essay about Bus 499 - 1941 Words

Nike Inc. BUS 499 Strayer University Identify the company’s mission, vision, and primary stakeholders. Nike was founded by Bill Bowerman and Phil Knight. The two men met when Bowerman was coaching track and field at the University of Oregon and Knight was a middle distance runner on his team. After earning an MBA from Standford, Knight returned to Oregon and approached Bowerman with an idea to bring in low priced, high-tech athletic shoes from Japan to compete in the United States athletic shoe market. With a handshake and a five hundred dollar investment by both men, Blue Ribbon Sports was born in 1964. BRS began importing shoes from Onitsuka Tiger, with Knight making sales at high school track meets and Bowerman†¦show more content†¦The largest single apparel factory Nike has contracted with accounted for approximately 7% of total fiscal 2011 apparel production (Nike Annual Report). Producing product overseas puts Nike at risk of overseas sourcing, manufacturing, and financing. Nike buys and sells to different countries using different currencies. The currency rate fluctuates very often and Nike, at times could take a loss. This is a risk most companies cannot take. Nike has the ability to produce materials, import product and sell product in international market during a time of disease outbreaks, terrorist attacks, and military conflict. With these risks there are few companies who can afford to take these risks (aflorzak.com). This also proves no new threat for Nike. Threat of substitute product is any company can make an athletic shoe. Puma, Adidas, and Reebok all produce athletic shoes and apparel. These companies are Nike’s top competitors. They try to develop alternative brands to eliminate Nike from the market. Nikes utilizes trademarks on nearly all of their products and believe having distinctive marks that are readily identifiable is an important factor in creating a market for their goods. Nike identifies their brands and the company distinguishes their goods from the goods of others. Nike considers NIKE ® and Swoosh Design ® trademarks to be among their most valuableShow MoreRelatedBus 4991670 Words   |  7 PagesBUS 499 The Learning and Growth Perspective, Module 4 Session Long Project Dr. William Muraco As one of the four perspectives of the Balanced Scorecard, the Learning Growth perspective focuses on how the organization must learn and innovate in order to achieve the set goals. It is the root of the balanced scorecard and requires nutrients to grow. It develops intellectual capital and empowers employees as part of the relationship to the vision and strategy portion of the BSC. LearningRead MoreBUS 499 Essay710 Words   |  3 Pagesï » ¿ TUI UNIVERSITY NAME BUS499 MODULE #1 SLP 1. NAME. Johnson’s Human Resource Management Consultant 2. MISSION. 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